Omar Crutchley

Marketing. Markets. Meaning.

  • Investing in the Trend Marketing Era (Web3 Edition)

    Investing in the Trend Marketing Era (Web3 Edition)

    It’s Hard Traditional investing is hard. Too many variables. Too many human biases. Too many blind spots you don’t even see until they’ve already cost you money. The data doesn’t lie. Most investors don’t beat the S&P. Most retail traders quit within a year. Most people are playing a game they don’t even understand —…

  • Customer First : The One First that is always ignored in marketing

    Customer First : The One First that is always ignored in marketing

    First Things First I, like many marketers love the Marketoonist. These cartoons are relatable and usually hit the nail on the head in a painfully funny way. I bring this up as I was browsing LinkedIn and I saw this image and my initial chuckle quickly turned into a long sigh. A sigh because of…

  • 10 Things I Learned Building an AI SaaS – HelpMeTeach.ai

    10 Things I Learned Building an AI SaaS – HelpMeTeach.ai

    Like millions of others, I was captivated by the rise of generative AI. But unlike most, I didn’t just imagine use cases. I built one. Alongside a friend, we launched HelpMeTeach.ai, an AI platform designed to help educators reduce their workload. We had no engineering backgrounds. No funding. No roadmap. Just curiosity, conviction, and a…

  • Web3 Solutions & Customer Acquisition: A Marketing Director’s Perspective

    Web3 Solutions & Customer Acquisition: A Marketing Director’s Perspective

    As a Marketing Director, customer acquisition is my top priority. Yet, I see Web3 solutions consistently missing the mark. Too many projects target crypto insiders, builders, traders, or early adopters, while ignoring the everyday user. If Web3 is serious about mass adoption, it needs to answer some hard questions and shift its approach. Here’s what…

  • The Assembly Line

    The Assembly Line

    Have you ever wondered why so many of us lose the confidence and brilliance we had as children? This thought-provoking video explores the journey from innate confidence to the ordinary life that society often shapes us into. Through powerful metaphors and vivid storytelling, the short video delves into how external influences, authority figures, and negative…

  • You Are The Main Character

    You Are The Main Character

    Approach your life as if you’re playing a 1st person open world game. This makes everything more vibrant and makes the tough times easier to deal with.