• Web3 Solutions & Customer Acquisition: A Marketing Director’s Perspective

    Web3 Solutions & Customer Acquisition: A Marketing Director’s Perspective

    As a Marketing Director, customer acquisition is my top priority. Yet, I see Web3 solutions consistently missing the mark. Too many projects target crypto insiders, builders, traders, or early adopters, while ignoring the everyday user. If Web3 is serious about mass adoption, it needs to answer some hard questions and shift its approach. Here’s what…

  • The Assembly Line

    The Assembly Line

    Have you ever wondered why so many of us lose the confidence and brilliance we had as children? This thought-provoking video explores the journey from innate confidence to the ordinary life that society often shapes us into. Through powerful metaphors and vivid storytelling, the short video delves into how external influences, authority figures, and negative…

  • You Are The Main Character

    You Are The Main Character

    Approach your life as if you’re playing a 1st person open world game. This makes everything more vibrant and makes the tough times easier to deal with.

  • The Parable of the Sculptor and the Village

    The Parable of the Sculptor and the Village

    In a small village nestled between lush forests and steep mountains, there lived a young sculptor named Eli. Known for his exquisite craftsmanship, Eli spent his days chiseling away at blocks of marble, turning them into stunning sculptures that the villagers admired greatly. Despite the praise, Eli often found himself wrestling with doubt. Every compliment…

  • $500 to $5K FX Challenge

    $500 to $5K FX Challenge

    Unlike most people who make their resolutions and goals on the 1st of Jan every year, I like to set challenges on my birthday, which is today. I call them challenges rather than goals as it removes the feeling of dread that comes up when I haven’t progressed as much as I had imagined (for…

  • Apple Vision Pro – Is this confirmation that the Metaverse will be a success?

    Apple Vision Pro – Is this confirmation that the Metaverse will be a success?

    With the launch date of the Apple Vision Pro around the corner, it’s time to revisit one of the key buzz terms from 2020-2023. The Metaverse. By the end of this post, I’ll try to answer the following questions. Spoiler: I think so. Before continuing, let’s look at how Apple tends to go about their…