Category: Marketing
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Customer First : The One First that is always ignored in marketing
First Things First I, like many marketers love the Marketoonist. These cartoons are relatable and usually hit the nail on the head in a painfully funny way. I bring this up as I was browsing LinkedIn and I saw this image and my initial chuckle quickly turned into a long sigh. A sigh because of…
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10 Things I Learned Building an AI SaaS – HelpMeTeach.ai
Like millions of others, I was captivated by the rise of generative AI. But unlike most, I didn’t just imagine use cases. I built one. Alongside a friend, we launched HelpMeTeach.ai, an AI platform designed to help educators reduce their workload. We had no engineering backgrounds. No funding. No roadmap. Just curiosity, conviction, and a…
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Web3 Solutions & Customer Acquisition: A Marketing Director’s Perspective
As a Marketing Director, customer acquisition is my top priority. Yet, I see Web3 solutions consistently missing the mark. Too many projects target crypto insiders, builders, traders, or early adopters, while ignoring the everyday user. If Web3 is serious about mass adoption, it needs to answer some hard questions and shift its approach. Here’s what…