I’m not a fan of self-introductions; they often come across as a parade of personal accomplishments and self-praise that I find rather pointless. Nevertheless, since this is a personal website and an “About Me” page is customary, here’s a brief overview of my background.
Career
- I am a digital marketing professional with 15 years of experience.
- Throughout my career, I’ve worked in three different markets with regional responsibilities: my hometown of London, Dubai, and Hong Kong.
- While I have spent most of my career at media agencies, I also possess experience on the brand side.
- I have worked across a wide range of industry verticals, however, my deepest expertise and greatest passion lie in the travel and hospitality sector.
- I have managed paid media budgets totaling $300 million over the course of my career.
- Some of the biggest brands that I’ve worked with include; Emirates, Huawei, Hyatt, Colgate-Palmolive, Wynn Resorts and ASOS.
Interests
- I am deeply interested in psychology. Namely the human mind. The thoughts that make us, us. Why we do what we do (conscious and unconscious behaviours).
- I love philosophy. I have a particular interest in philosophical traditions and schools of thought spanning Western and Eastern philosophy, as well as ancient and modern perspectives.
- Forex Trading – This is something I picked up in 2020 as my annual exercise of learning something new. Ever since then, it has become a core activity of mine and something that I enjoy immensely. I enjoy the technical side of things, the instant feedback loop trading offers and the personal growth one must go through to become a better trader.